Paper Outline: Exponentially Viral: New Media and the Role of the Audience, Influence and Community in the Process...

INTRO - raw media as one of the media revolutions -characteristics: digital, interactive, hypertextual, virtual, networked and simulated -former audience: formerly passive garmentsual that received pre-packaged news from considerable corporations at present is engaging and creating the converse as a joining strong suit to journalism -might give a false sense of empowerment, as the back-end of it is still controlled by big media corporations -despite controversies, audiences have a new set of behaviors and opportunities to engage in participation THEORY -media piece some schools of thought: powerful media effect / other(a)s: effects of media peculiar(a) -first in-person fascinate approach: individuals play a habit in influencing those in their social intercourseship circles / opinion leaders those inflowing inside the group two step flow of breeding -personal influence happens in communities Tonnies nonion of community: grouping ground on feelings of to leadherness / society: groups formed by rationality in the involvement of efficiency both pass along in hand when personal influence happens -uses and rejoicings research: 1. audience is active 2. draw btw need gratification and media choice lies with the audience 3. media compete with other sources of need satisfaction 4. audience conscious of their own interests hind end media seeking 5.

value judgments about cultural conditional relation should be suspended - functions that media serve: diversion, personal relationships, personal identity element and surveillance VIRALS AND KONY - kony was t he speediest mental picture to reach 100mil! views celebrities helped by sacramental manduction - the viral phenomena lies indoors the audiences action towards a media msg Results -69% watched movie -63% saw it for the first measure on Facebook -12% followed subsequent steps of the campaign -90% acquired awareness of the issue by means of and through the video -31% didnt watch the film Conclusions -media production consumption choice lies within the audience 31%chose not to watch it...If you want to get a full essay, nightspot it on our website: BestEssayCheap.com

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