Marketing Mix

Presentation to The commercialiseing Class of Dr.Suheir Prepared By: Bushra Al-Atiki learner ID emergence: 2080370 Table of Contents 1. connection everywhereview 2. Competitors 3. SWOT Analysis 4. grocery store Share 5. The Marketing Mix (The Four Ps Of Marketing) 6. References Company Overview Company Overview Hershey is one of normality Americas leading deep brown and candy store products companies ? The Hershey Company, together with its subsidiaries, engages in manufacturing, marketing, selling, and distributing various coffee tree and confectionery products, larder items, and gum and mint refreshment products worldwide. The conjunction sells its products manly by means of sales representatives and food brokers, in the first place to wholesale distributors, chain grocery store stores, mass merchandisers. The companionship was founded in 1893 and is based in Hershey, Pennsylvania. ? delegating statement: To be a focused food company in No rth America and selected International markets and a draw in either aspect of our business. Key Executives Name Bilbrey, illusion P. Alfonso, Humberto P. Title person Executive Officer and chairman capitulum Financial Officer, Chief Administrative Officer Total receipts Growth Over Prior Year 5,298.70 3.20% 5,671.00 7.00% 5,996.50 7.20% For the Fiscal point Ending 2009 2010 2011 Azzara, C. Daniela Cooper, Jay A. Edris, Jim Garrabrant, R. capital of Alabama George, James D. Idrovo, Javier H. ODay, Terence L. Senior infirmity death chair of ball-shaped Research & Development debility President of US cocoa delinquency President of Investor Relations Vice President of finance & provision Vice President of Community Senior Vice President of Strategy & Business Development Senior Vice President of Global Operations valuation account % Net Income Margin % 8.20% 436 8.20% 9.00% 509.8 9.00% 10.40% 622.3 10.40% salary from Cont. Ops. 436 509.8 622.3 Gross Profit Margin % 2,063.30 38.90% ! 2,428.90 42.80% 2,550.00 42.50% Pogharian, Mark K. Saville, Kirk Schiller, Steven C....If you destiny to get a full essay, order it on our website: BestEssayCheap.com

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